Headlines for GSW's website (https://www.gsw-w.com ). The aim was to highlight this biotech and medical advertising agency's philosophy for creatives: to commit wholeheartedly to living in constant state of wonder, curiosity and creativity.
Wrote copy and worked as ACD for the accompanying photoshoot and design for this web experience. See it live: pds.covermymeds.com
Wrote branded product and journalistic style article content, and developed content strategy for this B2c site.
Creative lead on "door drop" design for thought leader speech. We wanted to make it look like an invitation to stick out and feel like a personalized invitation to attendees.
Wrote copy and worked with design for this landing page to draw awareness to this startups biotech offerings.
Came up with a theme line. The client felt it perfectly encapsulated their brand. So, they trademarked it.
Concepted/Organized/Designed Thread art activation at Cardiology Conference, with accompanying awareness ads. Awareness ads used approved user messaging.
Concepted and wrote copy for this campaign. Highlights at home biotech solutions.
This work was spec work used in pitches. I was responsible for concept/art direction/copy. The top two images were created by me using the AI image creation tools Midjourney or Firefly. The design team did the rest.
These concepts were designed to be experiential works of art. The goal was immersion into a new world, where the brand could fully express itself. The first idea took individual patient’s cancer tumor profiles and captured them like “relics of the past.” The second captured the voices of people losing their vocals for a rare genetic disease on 3-d voice memos that could be played like records for future generations.
Wrote this brand manifesto to excite internal audiences about the purpose behind the company they served.
Wrote this brand manifesto to excite internal audiences about their company. Many quotes from the this were painted on the walls of the company.
